Insights
How To Turn Off Ad Suggestions In Google Ads
Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads for you... and then automatically apply them. This can be very problematic for some advertisers. To learn about the business risks associated with this...
How To Secure Your Magento Store
How do you secure your Magento store? It's not just one thing. It's dozens of things. This post catalogs a set of actions you can take that will enable you to prevent the most common attacks on Magento sites, or detect it quickly if one succeeds. There are a lot of...
Easy Conversion Tracking With Magento Commerce
Presented by David DeppnerMagentoLive Australia, February 22, 2018 The Google Tag Manager (GTM) implementation in Magento can do amazing things to simplify the lives of digital marketers. You don't need to write custom code, modify themes, or install extensions in...
PPC Strategies To Boost Your Bottom Line
Presented by David DeppnerMeet Magento New York, October 17, 2017 Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers...
Magento 2 & Google Tag Manager
Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google Tag Manager (GTM) is also useful for other common goals like setting up A/B testing, or inserting some javascript into certain pages on your site. In...
Magento 2 Admin Permission Reference
Here's a quick reference to help Magento administrators when they're configuring what admin screens should be enabled for various business roles. For the most part, the permission (aka "Resource") required for access to each screen corresponds to the path of the admin...
Magento 2 API Permission Reference
I've been working with the Magento 2 REST API off and on over the past two years now. One of the hassles with the API is just figuring out what permissions are required to access a particular API endpoint. When setting up access for API users, I have seen some Magento...
ROI Is Not Profit
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\] If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI....
How Digital Marketers Misunderstand ROI
I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in the...
Pay No Attention To The Project Manager Behind The Curtain
Presention by Joshua Warren & David DeppnerMeet Magento New York 2016 Slideshare: Pay No Attention to the Project Manager Behind the Curtain This presentation was given by Joshua Warren of Creatuity and David Deppner of Psyberware. In this...