If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems to stabilize. You may look at last week’s conversion value today and see one figure, and look again next week and see that it’s higher than...
Advertising platforms and consultants are always pushing ecommerce merchants to “move beyond Last Click attribution” and use fancy new “data driven” attribution models. For related reasons, they are also pushing us to use longer conversion...
Everywhere we turn, we’re being bombarded by propaganda from the major advertising platforms: “You need to move beyond Last Click attribution!” Google is always pushing the Data-Driven attribution model, and that certainly sounds good. But...
Presented by David DeppnerMagentoLive Australia, February 22, 2018 The Google Tag Manager (GTM) implementation in Magento can do amazing things to simplify the lives of digital marketers. You don’t need to write custom code, modify themes, or install extensions...
Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google Tag Manager (GTM) is also useful for other common goals like setting up A/B testing, or inserting some javascript into certain pages on your site. In...
