Insights
How Does Ad Tracking Work Without Cookies?
Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional conversion tracking. All of the major ad platforms are pushing forward with new methods of tracking conversions and targeting audiences. Google Ads...
People Love Personalized Ads
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like...
Drive Sales With Better Google Shopping Feeds
Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This session focuses on actionable tips to help you drive more profit...
Ecommerce Advertising: Optimizing For Profit
Presented by David DeppnerMeet Magento New York, October 30, 2020 Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a...
Should I Improve My PageSpeed Score?
You just checked the PageSpeed score on your ecommerce site, and it's not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It's just a useful bit of guidance to help find some areas for improvement....
How To Handle Declining ROAS
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went wrong. Does that sound familiar? This is one of most common concerns we get from ecommerce companies. Results have been sliding for many merchants who...
Discrepancies In Conversion Data Explained
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems to stabilize. You may look at last week's conversion value today and see one figure, and look again next week and see that it’s higher than before,...
The Mobile Conversion Gap Is A Lie
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at ecommerce and digital marketing conferences. Payment providers pushing their new mobile payment schemes, merchants seeking to improve their mobile...
How To Get Free Product Listings On Google
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is important for all ecommerce sites to set up a Google Merchant Center account and configure it correctly. Why? Because Google is now pulling product...
Bouncers Are Worth More Than You Think!
No, not that kind of bouncer. When someone comes to your website and views just a single page before bouncing, it's tempting to think that is throwaway traffic and you wouldn't want any more of it. In fact, we've had a number of clients request that we don't...