People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
Presented by David DeppnerMeet Magento New York, October 30, 2020 Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a...
Presented by David Deppner & Megan DeppnerMeet Magento New York, September 5, 2019 Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game…...
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid search. You can’t fight it. Any profitable searches are going to be bought by competitors if you don’t pay for them. And increasingly that also means...
Presented by David DeppnerMeet Magento New York, November 1, 2018 Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide...
