Insights
You’re Advertising On Youtube (Like It Or Not)
Google recently deployed another stealthy change that will have a mixed impact on the performance of countless ecommerce merchants. Your shopping ads are going to start showing on YouTube and Discover (an Android app), even if you didn't select that option. Now, I...
Exporting Magento 2 Products To Google Merchant Center
Presented by David DeppnerMagento Imagine, Las Vegas, NV, May 14, 2019 Fitting Round Pegs Into Square Holes:Exporting Magento 2 Products to Google Merchant Center There are many key differences between the Magento product architecture and the Google Shopping Feed...
Your ROI From Google Ads Is Higher Than You Think
Direct response advertising through Google Ads probably has an ROI greater than any other investment opportunity available to an ecommerce merchant. It’s far greater than most people realize. The real return on investment is obscured by the way traditional...
Real World Google Shopping Feeds
Presented by David DeppnerMage Titans, Austin, TX, October 26, 2018 Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to get their products approved for shopping ads, leaving many products rejected for...
Why Return On Ad Spend (ROAS) Bidding Kills Ecommerce Profit
How does Google calculate ROAS? "Here's the math: $5 in sales ÷ $1 in ad spend x 100% = 500% target ROAS" (Source: https://support.google.com/adwords/answer/6268637) Before I explain why ROAS kills profit, you need to understand exactly what ROAS means in Google...
Financial Models For Ecommerce Advertising
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business...
Should You Set A Target CPA In Google Ads?
In a word, “No!” In two words, “Hell no!" In eight words, “No, because of the law of diminishing returns." Here’s why… CPA, or Cost-Per-Acquisition, is a metric based on averages. It’s simply the average cost per conversion. If you’re not really clear on what...
Paid Is The New Organic – Live In NYC
Presented by David DeppnerMeet Magento New York, November 1, 2018 Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide...
How Ad Suggestions Could Land You In A Lawsuit
Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for you. This is part of Google’s ongoing attempt to automate just about every part of their advertising platform. Although there may be some benefits,...
Paid Is The New Organic
A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now, many merchants are noticing that their organic traffic is flat or even declining. Why? Google is shifting that traffic to competitors who are willing...