by David "Psy" Deppner | Jun 4, 2021 | Fallacies
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
by David "Psy" Deppner | Jul 4, 2020 | Ad Strategies
No, not that kind of bouncer. When someone comes to your website and views just a single page before bouncing, it’s tempting to think that is throwaway traffic and you wouldn’t want any more of it. In fact, we’ve had a number of clients...
