Insights
You’re About To Spend A Lot More On Adwords
Presented by David DeppnerMeet Magento Poland, September 19, 2016 This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest...
3 Reasons Google Ads Performance Varies
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed - it's just a part...
Expanded Text Ads For Ecommerce
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months. We...
Driving Success From Magento 1 To Magento 2: A B2B Migration
Presented by David DeppnerMagentoLive UK, London, June 20, 2016 This presentation offers a business perspective on managing your Magento 2 upgrade project, and when to get started (spoiler alert: start now!). I speak from a merchant point of view to illustrate why you...
Magento 2 API Response Field Filtering
I recently got started with some work integrating some older systems with Magento 2 using their new REST API. Right at the top of the Getting Started with Magento 2 APIs Introduction there's a list of features, including this one: The framework supports...
Magento Ransomware Linux.Encoder.1 Details
Ecommerce merchants are usually very quiet about their servers getting hacked. Obviously, they face some serious legal liabilities in situations like this, and the potential for lost sales if their customers lose faith in them. This may be good for...
Merchants Need To Take Magento 2 Seriously
I’m working on our Magento 2 upgrade right now, two months before its release. Why am I so bullish, when so many other merchants and agencies are taking a “wait and see” approach? Risk and return. It’s that simple. Anyone who’s lived through as many painful upgrades...
Magereport.com Magento Security Scanner
I recently discovered the great little gem. Pop in your Magento store URL and hit 'Scan' and it will check for known security issues that can be determined by hitting your website. The great thing is that, since it was released, the authors have expanded it to add...
What Magento Patches Should I Apply?
Another wonderful Magento security resource! This spreadsheet lists Magento CE and EE versions and shows which patches need to be applied to keep your store secure. Note that there are separate tabs for Enterprise Edition and Community Edition at the bottom. Make sure...
Review Of Trustpilot And Adwords Seller Ratings
We implemented the Trustpilot review system this year. When evaluating review systems, there were a lot of claims of how great they were. But it was difficult to really know what the impact would be, and costs varied wildly. Our primary aim was to increase clicks on...