Insights
What ROI Can I Get From Google Ads?
We get this question a lot from online merchants. Before we can answer, we need to get one thing straight: ROI is a term from finance that a lot of marketers use to mean something a little different. Read our blog post on How Digital Marketers Misunderstand...
You Need Both Seller And Product Reviews In Google Ads
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However, many misunderstand how the system works. We regularly talk with Magento merchants who don't understand that there is a difference between product...
Practical Magento Security For Managers & Marketers
Presented by David DeppnerMeet Magento UK, June 19, 2019 Security is often seen as the realm of the IT team or developers working on the site. But in fact, many of the security problems that merchants face are caused or made worse by the choices of managers and...
Lies, Damned Lies, And Digital Advertising
Presented by David Deppner & Megan DeppnerMeet Magento New York, September 5, 2019 Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game... introducing...
How Attribution Models And Conversion Windows Distort Results
Advertising platforms and consultants are always pushing ecommerce merchants to "move beyond Last Click attribution" and use fancy new "data driven" attribution models. For related reasons, they are also pushing us to use longer conversion windows. But they're rarely...
Does Amazon Get More Product Searches Than Google?
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of years ago, and since then, it's picked up. Seems like every month or two we see a new headline about the latest data. Sometimes the headline says...
How To Advertise Profitably On Brand Terms
Advertising profitably on your brand terms requires some dynamic strategy and a real appreciation for the game you're playing. Whether you advertise on your brand terms or not, you’re already caught up in that game… and the rules are designed to drive profit to...
How Ecommerce Merchants Should Approach PPC
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid search. You can’t fight it. Any profitable searches are going to be bought by competitors if you don’t pay for them. And increasingly that also means...
Your Attribution Model Really Doesn’t Matter
Everywhere we turn, we're being bombarded by propaganda from the major advertising platforms: "You need to move beyond Last Click attribution!" Google is always pushing the Data-Driven attribution model, and that certainly sounds good. But what's the truth here?...
All The Ways Smart Bidding Is Dumb
Smart Bidding (aka Automated Bidding Algorithms) is touted as an intelligent way to help manage bids on ad accounts. It is purported to work better than human bidding, save tremendous time, and achieve greater financial results. Machine learning will save us from a...