We get this question a lot from online merchants. Before we can answer, we need to get one thing straight: ROI is a term from finance that a lot of marketers use to mean something a little different. Read our blog post on How Digital Marketers Misunderstand...
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However, many misunderstand how the system works. We regularly talk with Magento merchants who don’t understand that there is a difference between...
Presented by David DeppnerMeet Magento UK, June 19, 2019 Security is often seen as the realm of the IT team or developers working on the site. But in fact, many of the security problems that merchants face are caused or made worse by the choices of managers and...
Presented by David Deppner & Megan DeppnerMeet Magento New York, September 5, 2019 Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game…...
Advertising platforms and consultants are always pushing ecommerce merchants to “move beyond Last Click attribution” and use fancy new “data driven” attribution models. For related reasons, they are also pushing us to use longer conversion...
