by David "Psy" Deppner | Jan 25, 2021 | Ad Strategies
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went wrong. Does that sound familiar? This is one of most common concerns we get from ecommerce companies. Results have been sliding for many merchants who...
by David "Psy" Deppner | Oct 16, 2020 | Analytics
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems to stabilize. You may look at last week’s conversion value today and see one figure, and look again next week and see that it’s higher than...
by David "Psy" Deppner | Sep 11, 2020 | Fallacies
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at ecommerce and digital marketing conferences. Payment providers pushing their new mobile payment schemes, merchants seeking to improve their mobile...
by David "Psy" Deppner | Aug 7, 2020 | Shopping Feeds
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is important for all ecommerce sites to set up a Google Merchant Center account and configure it correctly. Why? Because Google is now pulling product...
by David "Psy" Deppner | Jul 4, 2020 | Ad Strategies
No, not that kind of bouncer. When someone comes to your website and views just a single page before bouncing, it’s tempting to think that is throwaway traffic and you wouldn’t want any more of it. In fact, we’ve had a number of clients...
