Presented by David DeppnerMeet Magento Poland, September 19, 2016 This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We’ll discuss how Google’s self...
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed – it’s...
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months. We...
Presented by David DeppnerMagentoLive UK, London, June 20, 2016 This presentation offers a business perspective on managing your Magento 2 upgrade project, and when to get started (spoiler alert: start now!). I speak from a merchant point of view to illustrate why you...
