by David "Psy" Deppner | Jan 30, 2018 | Ecommerce
Here’s a quick reference to help Magento administrators when they’re configuring what admin screens should be enabled for various business roles. For the most part, the permission (aka “Resource”) required for access to each screen corresponds...
by David "Psy" Deppner | Dec 21, 2017 | Ecommerce
I’ve been working with the Magento 2 REST API off and on over the past two years now. One of the hassles with the API is just figuring out what permissions are required to access a particular API endpoint. When setting up access for API users, I have seen some...
by David "Psy" Deppner | Oct 2, 2017 | Advertising Profitably
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\] If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI. In the...
by David "Psy" Deppner | Sep 25, 2017 | Advertising Profitably
I recently had the “pleasure” of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in...
by David "Psy" Deppner | Oct 20, 2016 | Ecommerce
Presention by Joshua Warren & David DeppnerMeet Magento New York 2016 Slideshare: Pay No Attention to the Project Manager Behind the Curtain This presentation was given by Joshua Warren of Creatuity and David Deppner of Psyberware. In this...
