Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business profit....
In a word, “No!” In two words, “Hell no!” In eight words, “No, because of the law of diminishing returns.” Here’s why… CPA, or Cost-Per-Acquisition, is a metric based on averages. It’s simply the average cost per conversion. If you’re not really clear...
Presented by David DeppnerMeet Magento New York, November 1, 2018 Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide...
Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for you. This is part of Google’s ongoing attempt to automate just about every part of their advertising platform. Although there may be some benefits,...
A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now, many merchants are noticing that their organic traffic is flat or even declining. Why? Google is shifting that traffic to competitors who are willing...
