Presented by David DeppnerMeet Magento Poland, September 19, 2016 This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We’ll discuss how Google’s self...
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed – it’s...
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months. We...
We implemented the Trustpilot review system this year. When evaluating review systems, there were a lot of claims of how great they were. But it was difficult to really know what the impact would be, and costs varied wildly. Our primary aim was to increase clicks on...
