by David "Psy" Deppner | May 27, 2019 | Advertising Profitably
Direct response advertising through Google Ads probably has an ROI greater than any other investment opportunity available to an ecommerce merchant. It’s far greater than most people realize. The real return on investment is obscured by the way traditional cost...
by David "Psy" Deppner | Jan 12, 2019 | Advertising Profitably
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business profit....
by David "Psy" Deppner | Dec 10, 2018 | Advertising Profitably
In a word, “No!” In two words, “Hell no!” In eight words, “No, because of the law of diminishing returns.” Here’s why… CPA, or Cost-Per-Acquisition, is a metric based on averages. It’s simply the average cost per conversion. If you’re not really clear...
by David "Psy" Deppner | Aug 8, 2016 | Ad Strategies
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months. We...
by David "Psy" Deppner | Oct 7, 2015 | Ecommerce
I’m working on our Magento 2 upgrade right now, two months before its release. Why am I so bullish, when so many other merchants and agencies are taking a “wait and see” approach? Risk and return. It’s that simple. Anyone who’s lived through as many painful upgrades...
