by David "Psy" Deppner | Aug 8, 2016 | Ad Strategies
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months. We...
by David "Psy" Deppner | Jul 12, 2015 | Ad Strategies
We implemented the Trustpilot review system this year. When evaluating review systems, there were a lot of claims of how great they were. But it was difficult to really know what the impact would be, and costs varied wildly. Our primary aim was to increase clicks on...
