Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is important for all ecommerce sites to set up a Google Merchant Center account and configure it correctly. Why? Because Google is now pulling product...
No, not that kind of bouncer. When someone comes to your website and views just a single page before bouncing, it’s tempting to think that is throwaway traffic and you wouldn’t want any more of it. In fact, we’ve had a number of clients...
We get this question a lot from online merchants. Before we can answer, we need to get one thing straight: ROI is a term from finance that a lot of marketers use to mean something a little different. Read our blog post on How Digital Marketers Misunderstand...
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However, many misunderstand how the system works. We regularly talk with Magento merchants who don’t understand that there is a difference between...
Presented by David Deppner & Megan DeppnerMeet Magento New York, September 5, 2019 Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game…...
