Presented by David DeppnerMeet Magento New York, October 17, 2017 Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers...
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\] If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI. In the...
I recently had the “pleasure” of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in...
Presented by David DeppnerMeet Magento Poland, September 19, 2016 This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We’ll discuss how Google’s self...
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed – it’s...
